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Shaoxing printing and dyeing enterprise's self-change path under the epidemic
时间:2020-08-25浏览量:70

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As an international textile capital, Shaoxing occupies more than 30% of the world's textile printing and dyeing manufacturing capacity; as a traditional industry in Shaoxing, printing and dyeing has made positive contributions to Shaoxing's economic and social development for many years. In recent years, with the joint efforts of the whole city and the majority of entrepreneurs, in accordance with the goal of "green high-end, world-leading", printing and dyeing enterprises have made major breakthroughs in equipment technology, quality and efficiency, output per mu, and agglomeration improvement. Breakthrough, agglomeration and promotion are becoming a new starting point and new journey for the high-quality development of printing and dyeing enterprises.

       The new crown epidemic has caused a great impact and test on printing and dyeing enterprises, especially export-oriented enterprises. From January to April, the number of employees in the printing and dyeing industry in the city fell by 5.1%, sales fell by 12%, and export delivery value fell by 25%. The unprecedented severe test and predicament force the majority of printing and dyeing enterprises to seek a path of self-change, and strive to seek "big improvement" in the "big breakthrough", and accelerate the improvement of the comprehensive competitiveness of industries and enterprises.


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1. Employees are the primary productive forces, unite and help each other


Printing and dyeing companies are a typical labor-intensive company, and the proportion of migrant workers is relatively high. During the resumption of work and production in February, the pressure of non-local employees to return to the factory for epidemic prevention is greater, which not only tests the cohesion of the company’s non-local employees, but also tests the company’s epidemic prevention and control The command's comprehensive management capabilities. Baofang Printing and Dyeing took the lead in resuming work on February 19 (the first printing and dyeing company in Keqiao District). It was fully staffed on February 25, and full production on February 29. It delivered 240 million yuan in sales from January to March (a year-on-year increase of 8 %), the export of 20 million U.S. dollars "high-score answer sheet", benefited from the non-local employees love the factory as home, benefited from the party members and cadres to come forward, benefited from the board of directors, labor unions put themselves in place to ensure logistics, benefited from the unity of all employees Strength, keep watch and help each other.


In the corporate culture of Baofang Printing and Dyeing, employees are the primary productive force and the most valuable asset of the company. We attach great importance to the employees' "people's livelihood project": focus on building garden-style workshops, park-style factories, and community-style homes to improve the production and life of employees Environment: Organize all employees to participate in various forms of team building activities, enrich employees' spare and family life, and increase their satisfaction and happiness; since the epidemic, performance evaluation has added cost awards and optimized quality awards, which are much higher than the same industry salary Level: Provide basic wages for Hubei employees to retain their posts to ensure basic living, and make a solemn promise of "not giving up an employee", so that employees can truly feel the "warmth of home and love." Under the epidemic, not only did companies have no employee turnover, but instead enhanced their cohesion and collaboration. In May, corporate orders recovered and production resumed, and production capacity increased by 50% month-on-month, becoming a leader in the industry.


Baofang Printing and Dyeing adheres to the concept of "employees are the primary productive forces", which effectively guarantees production, guarantees quality, safeguards the market, and achieves sales growth against the trend.


2. Product is the first competitiveness, innovative development, quality improvement and efficiency improvement


Although Shaoxing's printing and dyeing industry is well-developed and there are many enterprises, there are few influential leading enterprises. Industry leader-one company in Ningbo Shenzhou International (with sales of more than 20 billion yuan and tax creation of 2 billion yuan) accounts for 60% of the entire printing and dyeing industry in Shaoxing. The assimilation is overcapacity and low-price competition is widespread. The fundamental reason is the lack of brand Innovative and high value-added products.


       As a singles champion enterprise in Shaoxing's printing and dyeing industry, Baofang Printing and Dyeing's batik printing products export 110 million US dollars, with outstanding market share, penetration and economic benefits. As a national high-tech enterprise, Baofang insists on innovation and development. It invests 3-5% of its sales in R&D expenses every year. It is committed to product technological transformation research and development, independent brand building, independent intellectual property rights of invention patents, utility model patents, and new industrial products. At the forefront of the industry. In the past three years, it has achieved an annual revenue growth of nearly 30%, which stems from the willingness to invest (the investment in fixed assets such as the equipment to transform the production line is hundreds of millions of yuan), the courage to step out of the comfort zone (abandon the original superior products to research and develop new products), and develop color more Fresh, better hand-feel, more breathable, and more cost-effective products are sold in more than 30 countries and regions in Africa, becoming the single champion of this category of products. The company's "BAOFANG" as the "China Well-known Trademark" and "STAR OF AFRICA" as the "Zhejiang Export Brand" have become well-known brands that are popular in Africa.


      During the epidemic, although production was temporarily suspended, Baofang regarded it as an excellent "window period" for product quality research and energy conservation and efficiency improvement. In March, the company established 4 innovation teams to implement high-tech research and development: the finishing and washing equipment transformation and labeling automation project of the equipment group was successfully established in the district science and technology research project, and a good large-scale production basis was obtained ( Energy-saving and efficiency gains of more than 50%); the laboratory team optimized the supply chain based on market prices and actual results, and made better domestic substitutions for dyes originally imported from India (such as 354 blue, hgl orange, etc.); the printing team targeted The quality has been reported daily, breakthroughs have been carried out, and the paired assistance between good and bad machines has been guided. The overall A rate has increased by 2-3%; the dyeing group has upgraded the MES system on the basis of the original ERP, and calculated energy consumption, Energy-saving and efficiency-enhancing has been implemented in each machine.


       The current epidemic situation is in danger. Baofang Printing and Dyeing adheres to the concept of "products are the first competitiveness", respects the market, cherishes customers, focuses on products, and improves quality and efficiency, thus effectively enhancing the core competitiveness of high-quality and sustainable development. .


3. The market is the first vitality, continue to cultivate and develop effectively


Shaoxing printing and dyeing enterprises are mainly based on processing orders from the China Textile City market. More than 90% are processing enterprises, and independent distribution enterprises account for less than 10%. In recent years, there has been a situation of "high and low orders" in the industry, which is manifested in the OeKe-Tex100 ecological textile standard that is upgraded every year, and entry into high-end markets such as Europe and the United States has become increasingly difficult; low-end market orders are shifting to Southeast Asia and other countries. Intensified, product low-price competition has become more serious. In 2020, due to the impact of the epidemic, the market in China Textile City is sluggish and the situation of foreign trade exports is severe. The European and American markets are the first to bear the brunt of the decline in terminal consumer demand, and the awareness of returning to the manufacturing industry has increased. However, in countries and regions that do not have production capacity (such as the Middle East and Africa), some products are hardly affected by the epidemic and there is a steady stream of demand for orders. Facing the “normalization” situation of epidemic prevention and control, printing and dyeing enterprises need to think about changes in peril, step out of the comfort zone, reduce dependence on China Textile City, actively explore emerging markets, expand market sales of existing products, and develop research and development according to new market needs For new products (such as anti-epidemic related products), the two wheels of domestic and foreign markets can be rotated together, and domestic and foreign trade can be grasped together. Printing and dyeing companies with differentiated competitive advantages need to be prepared for danger in times of peace, cautiously optimistic, and be prepared for increased competition among new market entrants, optimize costs, improve product quality, and ensure competitive advantages.


Baofang Printing and Dyeing is different from the business model of most printing and dyeing enterprises in Shaoxing. It has been adhering to independent distribution for many years, with a distribution export ratio of over 80%. It is the first printing and dyeing company in Keqiao District with a sales volume of over 1 billion, becoming the only Shaoxing company awarded The printing and dyeing enterprise of the city's high-quality development award. Baofang’s strategic positioning has always been to "green high-end, world-leading" as the goal, in response to the country’s "One Belt, One Road" strategic layout; in the past 20 years, it has been deeply involved in the African market, and years of customer accumulation and market experience have allowed companies to learn about fashion trends and product development. With a more precise market grasp, unique barriers to competition have been formed; the advantages of the company have withstood the impact of the epidemic. The company actively seeks new customers in new markets and wins orders for 20 million meters of mask cloth exported to Japan and South Korea, which has become a new growth for the company At the same time, companies actively learn new models such as live broadcast (online Canton Fair), do a good job in corporate publicity, customer maintenance and market development, and expand the brand influence of companies and products.


The market always favors companies with advantages and preparedness. Baofang Printing and Dyeing adheres to the concepts of "employees are the first productivity", "products are the first competitiveness", and "market is the first vitality", turning crises into opportunities, expanding paths, and innovating and developing, thus effectively winning new The market has achieved new development.